Falling Polar Bears/Effective PSA

I think my group is making somewhat of an effective PSA. I feel like we cover most of the criteria addressed in the link, but I think we might want to reinforce our message a bit more strongly after reading the article. To be effective, it has to have a strong central message, which I believe we have, but reinforcing the idea might help our PSA be more effective.. But this article also talked about tugging at one's heart strings and using drama to create a strong PSA, something our PSA definitely isn't centered around. We like our idea of using a more positive tone than described in the article. Our PSA is going to be effective because it relates to our target audience while delivering an original and unique but also important message - a strong combination that I believe will yield positive results.