10/14

Q: Think about an effective advertisement or media campaign. Why is it effective? How does advertising play a role in what you buy?

A: The Axe product line campaign is my media campaign of choice. I, for one, think their commercials are very effective. They are effective because they pump up their product by using adrenaline-inducing scenes and hot babes. This manly combo is effective on its intended customers, teenage dudes. Seeing a motorcycle stunt man doing cool flips while applying Axe body spray and then being attacked by a mob of extremely dimey chicks actually does kind of make me want to go out and buy their product. On the real, though, I like the smell. The ads just reassure my decision to buy Axe products, because what dude doesn't want beautiful women fighting each other over him? I realize this doesn't happen (well, for most dudes) but its still a good marketing ploy.
   Advertising is key to boosting a product's demand to the general public, and definitely plays a large role in how we make purchases. Firstly, advertising gets the product out there. It draws attention to the product, which is necessary in the purchasing process. How the advertisement is composed to its intended product audience is extremely important; these Axe commercials are obviously not aimed towards the sample audience of 50+ year-old women. How they are filmed and what they consist of plays an important role in how the product is received by the public.