Q: What is the role of public service announcements in our media culture? What are some of the topics your group thought of for your PSA? What is your groups plan for your PSA? What role did you play when creating the plan?
A: Public service announcements play an important role in exposing and fixing social issues. Obvious examples are the "above the influence" PSAs dealing with teen drug use and alcohol abuse. I think their campaigns are successful because their PSAs are thought-out and creative. Two topics my group thought of right off the bat were the use and importance of AEDs and the importance of self-expression. We chose the expressing yourself topic, and we plan on showing the importance and benefits of self-expression by showing a boy, played by Josh, breaking out of a clothing norm and expressing himself by wearing something he likes and feels like it shows what kind of person he really is. I played a large part in drafting the PSA with a loose plan for our pitch and the subject matter of our PSA.
Friday, October 29, 2010
Thursday, October 14, 2010
10/14
Q: Think about an effective advertisement or media campaign. Why is it effective? How does advertising play a role in what you buy?
A: The Axe product line campaign is my media campaign of choice. I, for one, think their commercials are very effective. They are effective because they pump up their product by using adrenaline-inducing scenes and hot babes. This manly combo is effective on its intended customers, teenage dudes. Seeing a motorcycle stunt man doing cool flips while applying Axe body spray and then being attacked by a mob of extremely dimey chicks actually does kind of make me want to go out and buy their product. On the real, though, I like the smell. The ads just reassure my decision to buy Axe products, because what dude doesn't want beautiful women fighting each other over him? I realize this doesn't happen (well, for most dudes) but its still a good marketing ploy.
Advertising is key to boosting a product's demand to the general public, and definitely plays a large role in how we make purchases. Firstly, advertising gets the product out there. It draws attention to the product, which is necessary in the purchasing process. How the advertisement is composed to its intended product audience is extremely important; these Axe commercials are obviously not aimed towards the sample audience of 50+ year-old women. How they are filmed and what they consist of plays an important role in how the product is received by the public.
A: The Axe product line campaign is my media campaign of choice. I, for one, think their commercials are very effective. They are effective because they pump up their product by using adrenaline-inducing scenes and hot babes. This manly combo is effective on its intended customers, teenage dudes. Seeing a motorcycle stunt man doing cool flips while applying Axe body spray and then being attacked by a mob of extremely dimey chicks actually does kind of make me want to go out and buy their product. On the real, though, I like the smell. The ads just reassure my decision to buy Axe products, because what dude doesn't want beautiful women fighting each other over him? I realize this doesn't happen (well, for most dudes) but its still a good marketing ploy.
Advertising is key to boosting a product's demand to the general public, and definitely plays a large role in how we make purchases. Firstly, advertising gets the product out there. It draws attention to the product, which is necessary in the purchasing process. How the advertisement is composed to its intended product audience is extremely important; these Axe commercials are obviously not aimed towards the sample audience of 50+ year-old women. How they are filmed and what they consist of plays an important role in how the product is received by the public.
Wednesday, October 13, 2010
10/13
Q: What have you learned from the last two MTN presentations? What clip do you plan on using for your visual communications critique? Why is media literacy important?
A: John and Alex have been pretty straightforward with their last two presentations. The first was mostly showing examples of successful PSAs and showing us what makes a good PSA - shot selection, message, and composition being a few key things to consider. I learned what shots work and what shots don't, and how the central message of the PSA is probably the most important part of the entire project. The PSA must have a point or message to be a true PSA. On their second visit, John and Alex gave us an activity to complete in class: make a storyboard for a PSA about one of our class norms. This activity was good practice for our own PSAs to come, I learned how to successfully make a storyboard with synopsis and planned-out shots.
I plan on using an existing PSA about drug use, probably from The Anti-Drug campaign. I feel that their PSAs are extremely effective and at times can be very graphic, which I think is why they work so well. Using one of their pieces would provide me with a good opportunity to seriously critique and think about what they are trying to say and how they are saying it.
Media literacy is imporant because a lot of media would not be possible without it. Without media literacy, PSAs would not carry the same weight and message that they do now. Being able to design and create a PSA that effectively does the job is the definition of media literacy.
A: John and Alex have been pretty straightforward with their last two presentations. The first was mostly showing examples of successful PSAs and showing us what makes a good PSA - shot selection, message, and composition being a few key things to consider. I learned what shots work and what shots don't, and how the central message of the PSA is probably the most important part of the entire project. The PSA must have a point or message to be a true PSA. On their second visit, John and Alex gave us an activity to complete in class: make a storyboard for a PSA about one of our class norms. This activity was good practice for our own PSAs to come, I learned how to successfully make a storyboard with synopsis and planned-out shots.
I plan on using an existing PSA about drug use, probably from The Anti-Drug campaign. I feel that their PSAs are extremely effective and at times can be very graphic, which I think is why they work so well. Using one of their pieces would provide me with a good opportunity to seriously critique and think about what they are trying to say and how they are saying it.
Media literacy is imporant because a lot of media would not be possible without it. Without media literacy, PSAs would not carry the same weight and message that they do now. Being able to design and create a PSA that effectively does the job is the definition of media literacy.
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